Wednesday, 15 June 2011

WHY THE GHANA GLO PREMIER LEAGUE IS UNEXCITING

It is a fact that a Ghanaiain is supposed to patronise made in Ghana goods. But the question is how can an unexciting good or a good without taste be marketed to yield maximum consumers or ,in the football sense,at least a close to maximum of spectators in a stadium. The quality of coaching, poor transfer policies, controversial refreeing, match fixing etc. in every single season squeezes out all the excitement from the most popular sport in the world. A single team can recruit up to 12 to 13 thirteen new players in a single transfer window with questions raised about the mode of transfer of those players. Place a picture of a Berekum Arsenal player on this screen and i will bet all my money on it that about ninety percent of Ghanaians will look at him as if he were a newly born baby. Anytime a new name is heard in European football, there is no panic because thanks to wikipedia, details on the player, his past life, playing position and a whole lot of information is pasted the same cannot be said about the premier league in Ghana.
               The media has also played a huge part in the lack of spark and excitement in the Ghanaian league. The English League is the most followed league in the world because of its media hype. Why cant we do the same for our domestic league instead of adding to the European Hype. Instead of concentrating on criticising players and coaches who perform poorly, why dont we talk about the exceptional players in the league. Club websites must updated regularly with exclusive information for the fans to get to know what is going on in their respective clubs.
  Another issue is the motivation for  the players.This is a real problem in the league in terms of incentives for the players and even the coaches. They are so low to the extent that our stars are not are not eager to stay in the league for at least one more season amidst offers from foreign lesser known clubs. These players are sold for un wrthy prices leaving the fans with bad news at the end of evry transfer window.
 Excitemnt in our league will restored if we manage our information well. The way we keep information, the way we create it and also hte way we disseminate it should be improved. This will send a message to sponsors out there especially kit sponsors that we are really serious. Wont it be beautiful to see 2 players in the Glo Premier League exchange shirts at the end of every game? Think about it!!